I think being busy isn’t a badge of honor either. Busy is bullshit. Everybody is busy today. If something or someone truly means something to you, you’ll make that time. You’ve your entire life to be busy anyway. It’s up to you to really flip the switch and realize you don’t have to be that busy all the time and start doing shit you really want.
I don’t think I’m petty when I say this, but when a friend constantly claims to be too busy all the time (and miraculously is not busy when he needs something from me), I simply conclude that he’s not a real friend at all. I’ve better people to care for.