Member-only story

Finally Fucking Got It: Why People Buy Shit And How This IS Business

Alden Tan
2 min readApr 14, 2023

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Last week, a good friend of mine bought a couple of my T-shirts. It’s my new brand from www.OneDudeListening.com

Being a good friend, he simply bought them to support me.

I then posted a picture of him wearing the T-shirt on Instagram.

Almost immediately, another friend DM-ed me and said he wanted to buy one.

He also said he did not want it. He told me to give it to someone else who needs it more.

He sent me the money instantly.

I was so fucking grateful.

It hit me like, “Wow, I am really on to something here. This is big. This can work.”

I did not expect to make money off my T-shirts so quickly. I literally printed them only a couple of weeks before.

And boom, just some simple sharing got me some sales.

It finally fucking hit me: People buy what they need or want as long as you fulfil their current needs or desires. People buy as long as you can solve a problem

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